{"id":12665,"date":"2026-07-10T12:05:23","date_gmt":"2026-07-10T10:05:23","guid":{"rendered":"https:\/\/www.noelalimentaria.com\/?p=12665"},"modified":"2026-07-10T12:09:30","modified_gmt":"2026-07-10T10:09:30","slug":"noel-participa-en-el-projecte-de-malbaratament-alimentari-oxicook","status":"publish","type":"post","link":"https:\/\/www.noelalimentaria.com\/ca\/noel-participa-en-el-projecte-de-malbaratament-alimentari-oxicook\/","title":{"rendered":"Noel participa en el projecte de malbaratament alimentari OXICOOK"},"content":{"rendered":"

Noel ha participat a OXICOOK, un projecte pilot innovador per reduir el malbaratament alimentari. El malbaratament no sempre comen\u00e7a quan un producte caduca: sovint s’inicia molt abans, als lineals de venda, quan un aliment apte per al consum es retira perqu\u00e8 no presenta l’aspecte esperat. En els productes carnis cuits llescats i envasats, el color \u00e9s un factor decisiu: una lleugera descoloraci\u00f3 pot ser suficient perqu\u00e8 el consumidor el rebutgi, i genera p\u00e8rdues econ\u00f2miques, aliment\u00e0ries i ambientals.<\/p>\n

OXICOOK, ja finalitzat, ha treballat per entendre i minimitzar les causes de la p\u00e8rdua de color d’aquests productes durant la seva distribuci\u00f3 i exposici\u00f3 comercial. Hi hem participat com a empresa productora de carnis cuits, aportant la nostra experi\u00e8ncia per abordar un repte que compartim amb tot el sector. Pots consultar tots els detalls i resultats del projecte al web del Packaging Cluster<\/a>.<\/p>\n

El projecte ha posat de manifest que la descoloraci\u00f3 no respon a una \u00fanica causa, sin\u00f3 a una combinaci\u00f3 de factors que interactuen al llarg de tota la cadena de valor. A partir d’aquest diagn\u00f2stic s’han desenvolupat estrat\u00e8gies combinades basades en l’\u00fas d’envasos d’alta barrera, el control de la disponibilitat d’oxigen, l’optimitzaci\u00f3 de la il\u00b7luminaci\u00f3 als punts de venda i la gesti\u00f3 del temps d’exposici\u00f3 del producte.<\/p>\n

\"\"<\/p>\n

Un dels grans valors d’OXICOOK ha estat el seu car\u00e0cter col\u00b7laboratiu. El projecte ha estat impulsat per un consorci multisectorial que ha reunit empreses productores de carnis cuits, fabricants de materials i maquin\u00e0ria d’envasament, empreses de distribuci\u00f3, centres de recerca i entitats sectorials. El Grup Operatiu que l’ha dut a terme ha estat liderat per CARINSA i coordinat pel Packaging Cluster i, a m\u00e9s de Noel, ha comptat amb la participaci\u00f3 de les empreses La Selva, Monells, Enplater, TPL, Kao Chimigraf, ULMA, Bonpreu Esclat i Ametller Origen, aix\u00ed com amb l’IRTA com a centre de recerca i amb la col\u00b7laboraci\u00f3 de MULTIVAC, FECIC i Hispack.<\/p>\n

Amb aquesta iniciativa reafirmem el nostre comprom\u00eds amb un model alimentari m\u00e9s eficient, sostenible i responsable, en qu\u00e8 la innovaci\u00f3 tecnol\u00f2gica i la col\u00b7laboraci\u00f3 industrial permeten reduir p\u00e8rdues evitables i millorar l’\u00fas dels recursos. El projecte pilot innovador compta amb el cofinan\u00e7ament de la Uni\u00f3 Europea, en tractar-se d’un grup operatiu de l’Associaci\u00f3 Europea per a la Innovaci\u00f3 en mat\u00e8ria de productivitat i sostenibilitat agr\u00edcoles (AEI-Agri), en el marc del Pla Estrat\u00e8gic de la PAC 2023-2027, amb subvencions promogudes pel Departament d’Agricultura, Ramaderia i Pesca de la Generalitat de Catalunya.<\/p>\n","protected":false},"excerpt":{"rendered":"

Noel ha participat a OXICOOK, un projecte pilot innovador per reduir el malbaratament alimentari. El malbaratament no sempre comen\u00e7a quan un producte caduca: sovint s’inicia molt abans, als lineals de venda, quan un aliment apte per al consum es retira perqu\u00e8 no presenta l’aspecte esperat. En els productes carnis cuits llescats i envasats, el color… <\/p>\n","protected":false},"author":4,"featured_media":12664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[102],"tags":[98],"nota":[],"class_list":["post-12665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-2","tag-sostenibilidad"],"acf":[],"yoast_head":"\nNoel participa en el projecte de malbaratament alimentari OXICOOK - NOEL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.noelalimentaria.com\/ca\/noel-participa-en-el-projecte-de-malbaratament-alimentari-oxicook\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noel participa en el projecte de malbaratament alimentari OXICOOK - NOEL\" \/>\n<meta property=\"og:description\" content=\"Noel ha participat a OXICOOK, un projecte pilot innovador per reduir el malbaratament alimentari. 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