Who we are
Noel Group
Noel is a fourth-generation family food group with headquarters in La Garrotxa (Girona) and more than 80 years of history. Since our beginnings, we have been customer and consumer-oriented, offering them products that best adapt to their needs, always with the highest levels of food quality and safety and with a constantly innovative philosophy.
For all of this, we are one of the main Spanish companies in the meat sector, as well as a leader in the food industry nationally and internationally, thanks to new projects that have allowed us to expand our product portfolio and our activity sectors.
We maintain a constant investment policy, aimed at innovation, guaranteed quality and food safety. Over the years, we have modernised all processes, paying attention to every detail and committing to sustainability.
What motivates us
/ Purpose
Sustainably promoting the development of people through food.
/ Mission
To offer quality, innovative and sustainable food products, aligned with the development of society.
/ Vision
To be a trusted leader in the food sector for the development and creation of shared value.
/ Values
Quality and safety
Not just in our products, but in everything we do, in every relationship, in every process and in every act.
Innovation
In products, in processes and business model, to create value. We are in constant movement to adapt to the needs of each market, person, moment and context.
Commitment
With people, with the territory, with our collaborators, suppliers, customers and consumers, with the environment and with society, responsibly over time.
Proximity
Being a family-run company has led us to create a team of highly collaborative and accessible professionals, regardless of the departments or hierarchies, which mutually supports each other.
Passion
We work with the conviction and determination of those who love what they are doing. Because we do not know any other way and because we know it is the only path that leads to success.
History
It All Began With A Dream
The young Isidro Bosch Muntada fulfilled his dream opening the small “Modelo Butcher’s” in Olot. The start of a great story.
Strengthening Roots
The dream became a family legacy, with his son, Josep Bosch, together with Salvador Berga, managing to strengthen the roots of Noel Alimentaria with the purchase of the cold meat factory Mateu Vidal. In 1944, Berga and Bosch created the “Noel” brand, registered in 1946 and known today thanks to their constance and tenacity.
New Paths
Creative hunger guided this trajectory full of new products. Noel was consolidated as a specialist in tinned Cooked Ham.
The decade of growth
Albert Bosch Sala did the first Noel advert on TVE, entering the home of Spanish families for the first time and thus crossing the limits of Catalonia.
The decade of growth
Albert Bosch launched Boned Cooked Ham as Noel began to cross borders, reaching countries such as the United States, Bulgaria or Japan.
Brand visibility
The brand continued to grow with the construction of a new factory in Begudà (Sant Joan Les Fonts).
Brand visibility
Launch of the second campaign on TVE and in magazines: HOLA, Lecturas, Garbo, Ama y Cocina and Hogar.
Brand visibility
With great involvement, Albert Bosch stars in the third Noel campaign on TVE, where he advertised Tinned Cooked Ham.
More And More Abilities
The decades passed and skills and quality were acquired. They opened a cutting room in the old Casapona factory in Sant Joan Les Fonts.
Generational Change
A family supported by a dream and in continuous progress. Anna Bosch i Güell and Juan Boix i Sans take over management of the company continuing its trajectory
New Acquisition
Noel bought the “Embotits Curos, S.A.” factory were it moved the fresh and manufactured product plant
On the Meat podium
Noel became the second company in the province of Girona in the meat sector in production volume.
Social Responsibility
With the creation of the Albert Bosch Foundation, Noel wanted to support medical projects such as research into childhood cancer, collaborating with the Vall d’Hebrón Hospital in Barcelona.
Veggie range launch
First company in the sector to launch meat-free delicatessen in Spain
Noel Abadesas
Acquisitoin of installations at Sant Joan de les Abadesses to expand the production capacity of the delicatessen division and accommodate new business lines
Maria Rosa Sans Foundation
Creation of the Maria Rosa Sans Foundation and award of the first grants
Noel Olot
Start-up of Noel Olot
“Delizias” range relaunch
Relaunch of the “Delizias” range under the slogan “Every slice matters
Generational Change
Xavier and Albert Boix assume General Management of the group, while Anna Bosch and Joan Boix assume the presidency.
Generational Change
New advertising campaign for the Delizias brand in the media under the slogan “Every slice is like a work of art”.
Innovation
Innovation has been a key element in Noel and continues to be crucial for our progress. We understand innovation in a comprehensive way, going beyond the mere creation and launch of new products.
We focus on the continuous improvements of our processes, with the aim of moving towards a more sustainable future that, in turn, brings greater efficiency and responds to the company’s challenges. Our R&D&i and Marketing departments work together to develop new products and update our range, always paying attention to consumers’ needs and preferences.
Nutrition and health
We develop new products and redesign existing ones with a priority focus on health and the clean label, removing preservatives, nitrites and nitrates, maintaining food safety standards.
Indulgence
We prioritise the sensorial experience and seek to impress existing and potential customers. Excellence in the flavour is crucial for us to earn their trust.
Convenience
Location is key, as well as the time and manner. We create products adapted to the consumption needs and habits of each market.
Sustainability and the fight against waste
Considering that plastic is the main component of our products, our strategy is based on the 4Rs: reduce, recycle, replace and reuse.
Export
Present in more than 60 countries
Internationalisation is one of our strategic pillars. We are currently present in 66 countries on the five continents.
Our firm commitment to innovation, quality and food safety is what gives us access to the most demanding markets in the world. We adapt to the needs of each market and share some of the most appreciated products of our cuisine with the rest of the world, establishing ourselves, day after day, as an international leader in the sector.
We also have three international subsidiaries:
- Noel Alimentaria USA Inc. (EU)
- Noel Foods Ltd. (United Kingdom)
- Commercial Office in China
Production Centres
We carry out our activity in 15 production centres mainly located in the region where we were founded, La Garrotxa. A clear commitment to develop our activity in our immediate environment, as well as in nearby geographical areas.
In each one, the know-how of tradition is combined with the latest technologies and most innovative production processes to produce the highest quality products.
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Central Headquarters
La Garrotxa
Olot
Sant Joan les Fonts
Sant Esteve d'en Bas
Sant Joan de les Abadesses
Girona
Barcelona
Food quality and safety
Every day we work to keep our customers’ trust. For this reason, we exhaustively supervise all the production process stages, basing ourselves on the highest national and international standards. This thoroughness has led us to obtain the main quality seals in the food industry, recognising a job well done over all these years.
