Noel Origins
Farms: the origin of quality
Noel Origins is an initiative that arose from the commitment to guarantee maximum quality from origin, supporting our own farming model. Since 2020, we have invested in our own farms as part of a project that prioritises animal welfare and respect for the environment, aware that the excellence of our products begins in the livestock farming sector.
A supplier with added value
Control
We comprehensively supervise and control the whole value chain, from beginning to end.
Adaptability
We determine and adapt the final quality of the products by first defining the genetics, food and animal welfare, depending on the needs and objectives; for our own brand projects, as well as for distribution brands.
Balance
We are a partner with different, perfectly balanced, business units (rearing, abattoir, cutting and production), able to offer guarantees of supply, stability of prices and ensure a lasting, stable and sustainable commercial relationship.
The farmer at the centre
The person who knows most about the management of a farm is the farmer. Their knowledge, experience, dedication and commitment are key to guaranteeing good management of the farm and compliance of all the requirements that allow us to get the best quality raw material. This is why the farmer is more than a supplier. They are our allies, our fellow traveller and our partner, directly participating in the Noel Origins project as an investor as well.
Compliance of animal welfare standards, as well as applying additional measures
Control of the particular genetics on each farm
Ensuring the integrity of the whole process
Adaptability of the model for setting the prices
Absolute control of the food and the fattening process
Developing the business model
A step forward in animal welfare
Our farms comply with all animal welfare requirements and have Welfare Quality certifications, an independent certificate that bears in mind different parameters grouped under four basic principles: good food, good shelter, good health and appropriate behaviour.
Far from staying here, at Noel we take a step forward in animal welfare, expanding it with new criteria:
- Elimination of confinement
- Own veterinary team to ensure compliance of all requirements.
- Plan for the reduction of medication use.
- Transfer of the commitment to animal welfare, not just to the farms, but also to the livestock transport and abattoir.
Welfare Quality® is the only existing welfare certification in which the assessment protocols have been confirmed by a consortium of EU scientists in two European projects, Welfare Quality and AWIN (Animal Welfare Indicator Network).