In September, we launched the second edition of the #ElSentidoDeLaCarne campaign, an initiative that brings together more than 170 companies from across the entire meat production and distribution chain in Spain. At Noel, we took part once again, reaffirming our commitment to quality, sustainability, and the development of our territory.
— Giving value to what unites us
The campaign is born from a simple question: “What does meat mean to you?”. A question that has inspired responses from renowned chefs, livestock farmers, nutritionists, athletes, and charcutiers, and that highlights what we all share: the power of meat to bring people together and create moments of enjoyment around the table.
— A collective and committed movement
For us, being part of this initiative means putting people at the centre, standing up for our tradition and, at the same time, continuing to promote innovative and sustainable food. Through this commitment, we join forces to revalue meat as an essential part of our culture, capable of connecting our roots with the future.
— Greater presence and new ambassadors
This year, the campaign welcomes new ambassador profiles —from the culinary world to sports— helping to make it more approachable and diverse. In addition, the movement expands its reach through presence at points of sale, on social media, and through promotions open to consumers.
Taking part in #ElSentidoDeLaCarne is a way of reaffirming that at Noel we believe in doing things right, in proximity, and in creating shared value, today and always.