On the occasion of our participation in Alimentaria 2026, we have deployed an integrated marketing campaign aimed at strengthening our brand presence, connecting with our customers and showcasing our main innovations. This activation, conceived from a global perspective, has combined physical, digital and media actions to maximize its impact before, during and after the trade fair, placing people at the center of our strategy, in line with our corporate identity.
— Brand experiences at the trade fair
During the event, we have promoted actions designed to generate visibility and closeness. Our food truck, located in one of the main traffic areas, has allowed visitors to interact with the brand, take part in activities and taste our products, creating a direct and memorable experience. In addition, we have developed a high-impact visual action along one of the key routes of the venue, reinforcing our presence in a high-traffic environment.
— Media presence and urban environment
The campaign has been amplified through a strong presence on television, radio and outdoor advertising, including prime-time activations and innovative formats. At the same time, we have strengthened our visibility in strategic urban locations and at points of sale, bringing our products closer to consumers through tastings and experiential actions that reinforce the connection with the brand.
— Digital amplification and consumer connection
In the digital sphere, we have supported the campaign with real-time content on social media, achieving wide reach and strengthening the conversation around our brand. We have also ensured our presence in trade media and carried out direct consumer actions, allowing us to continue building a close, relevant and long-lasting relationship.
Through this set of initiatives, we continue to drive the development of our brand, strengthen our connection with our audiences and showcase our innovation capabilities at one of the leading events in the food industry.