Noel products remain top-of-mind for consumers. According to the Brand Footprint Spain 2025 report, prepared by the renowned consulting firm Kantar, the brand remains among the 50 most chosen FMCG brands by Spanish consumers, ranking this year at number 38.
This recognition highlights consumer trust and reinforces Noel’s commitment to quality, innovation, and closeness. The report analyzes the presence and preference levels of the leading FMCG brands in Spanish households, in categories such as food, beverages, household goods, personal hygiene, and home cleaning.
The brand’s strong position has also been driven by key actions such as the launch of the campaign “Cada loncha es una obra de arte” (“Each slice is a work of art”), presented in October 2024. This campaign has strengthened the emotional connection with consumers, showcasing the craftsmanship, dedication, and care behind every product we make.
This is the fifth consecutive year that Noel has appeared in this ranking: since 2021 in position 50, in 2022 in 46, in 2023 in 33, in 2024 in 36, and now, in 2025, in 38.
“Remaining among the most chosen brands is clear proof of a job well done and the collective effort of all of us who are part of Noel,” says Maria Sánchez, Noel’s Corporate Marketing Director.
According to Kantar, the 50 most chosen brands in Spain reach 99.9% of households, and nearly half are of Spanish origin. The ranking is led by Coca-Cola, both in Catalonia and across Spain, and among the Catalan or Catalonia-based brands included in the TOP 50 are Nestlé and Danone, among others.