On 2 July, we celebrated a new recognition for “El fichaje que nos falta”, the Fundació Albert Bosch campaign, which received a bronze Impacte Award in the Corporate Communication Impact category. This award recognises an initiative that combines creativity, strategy and innovation to connect with people and generate a positive impact on society.
The Impacte Awards, organised by the Official College of Marketing and Communication of Catalonia, recognise the most outstanding projects in the fields of marketing, communication, advertising and public relations. The award highlights our campaign’s ability to raise awareness of the importance of continuing to advance childhood cancer research and to gather support for the creation of a new unit at the Vall d’Hebron Research Institute, aimed at accelerating the development of new drugs to treat this disease.
Created by Havas Creative Spain and promoted by the Fundació Albert Bosch, “El fichaje que nos falta” invites us to join forces in response to this major collective challenge. We can watch the campaign advert again, discover Biel’s video with Girona FC and learn more about the initiative at El fichaje que nos falta. We collected the award alongside representatives from Noel’s and Havas’s Communication and Marketing teams, whose commitment and involvement have been essential in making this initiative possible.
We are grateful for this recognition and congratulate the other award-winning projects in the category: “Cómo sobrevivir a una OPA hostil”, by Oriol Villar, Dentsu X and Banco Sabadell, which received the gold award, and “El Pacto”, by La Casa de Carlota and L’Oréal Groupe, which also received a bronze award. This recognition is the result of the shared efforts of everyone who has helped drive the campaign forward. Congratulations to the entire team.